Kuala Lumpur, 22 March ‐‐ WAF — Seeking to push the boundaries of Malaysia’s wedding industry, the inaugural Weddings.Arts.Fashion (WAF2015) made its debut as an experiential wedding exhibition that showcased a host of Pinterest-worthy fairytale gowns that girls dream of.
Held over the weekend of 21‐22 March 2015 at Zebra Square, Kuala Lumpur, the event brought together various elements related to wedding culture, with a number of vendors placed throughout the artfully‐designed installations. Covering a number of services including photography, cakes, makeup and even calligraphy, WAF2015 treated visitors to a truly immersive experience into wedding culture that is yet to be seen at bridal industry conventions.
The much anticipated highlight of the weekend was the stunning Designers’ Bridal Fashion Show. Opening the fashion shows were collections by Monique Lhuillier and Jenny Packham — a first‐time feature in Malaysia — hosted by Singapore‐based boutique Trinity Gallery
The fashion show to follow featured Malaysian bridal designer darling Celest Thoi, and Singapore‐based Indonesian designer Jessicacindy. Thoi launched 30 new looks, including debuting a bridesmaid collection that featured 16 designs, as well as a WAF2015 exclusive reveal of Celest’s embellished pieces from her collaboration with Swarovski Crystal.
Creating modern looks on local tastes, leading local designers Alia Bastamam and Innai Red closed the show with their bridal collections.
Apart from the bridal fashion shows, several activities were held over the weekend. The Gentlemen’s Club featured sessions by Wardrobe on the Art of Sartorial Dressing, along with a 12‐, 15‐ and 18‐year whiskey tasting and appreciation by The Glenlivet.
Andros Chan, co‐founder of WAF, said, “We want to offer future brides and grooms a holistic wedding experience by bringing together the best of the best in the Malaysian wedding industry. We hope WAF has opened more doors for creativity and inspired couples in planning their weddings.” The assemblage of quality wedding vendors and emerging artists exhibit the latest trends of wedding culture including event decor, wedding photography, airbrush makeup, as well as artisanal wedding cakes. The fair also featured art installations by Ornapaper+, accenting the exhibition space with their Nomadic series, ‘Love Is’ stools.
For more information about this event, check out http://www.waf.asia/