Sponsored Video: Gucci Premier – Malaysia

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Gucci introduces Gucci Première Eau de Toilette, a lighter, more delicate incarnation of its signature scent. 

Created as a celebration of the thrill of success, GUCCI Première Eau de Toilette brings cheer and brightness to moments of everyday achievement.


Inspired by Gucci’s Première couture collection, first presented at the 2010 Cannes Film Festival, Gucci Première Eau de Toilette brings a new bold brightness to the original Eau de Parfum.

Sparkling top notes of orange blossom and light citrus oils give way to a radiant blend of white flowers: freesia, jasmine and soft Bulgarian rose. As the fragrance dries on skin, subtle leather, patchouli and musk notes emerge. The result is delicate but sensual, designed to set a celebratory mood.

Discover the new fragrance by GUCCI.

Dressed in a dazzling couture gown, she is beautiful and elegant. Lively was a natural choice for campaign. With her singular beauty and powerful presence, she effortlessly embodies the perfume’s inspiration. “For me, fragrance is bottled confidence,” she said. “You spray it and you immediately feel empowered — there’s a sensuality that comes with fragrance and there’s a power that fragrance has on other people. But while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialed down and freshened up. You really can wear it as your everyday fragrance.”

A geeky minimalist who has a passion for fashion, food, traveling, social media and all things creative

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