Shopping for Korean Beauty Products Online

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So we’ve been a little obsessed with Korean beauty and skincare products lately (see my skincare regime here) because:

1. They are less harsh in terms of scent, ingredients etc
2. The colours (makeup) are more suitable for Asian skin
3. Most of them are relatively more affordable than Western brands
4. They usually come in adorable packaging
5. They’re also more easily accessible in Malaysia

And after reading horrifying articles such as this, this and this, we thought we’d share with you where to shop for genuine Korean beauty products online (based on personal experience) as we’ve also noticed plenty of counterfeit products being sold on some “well-known” online sites

Here are the sites that we frequently shop from and can verify for their authenticity:

1. Hermo

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We frequently shop from Hermo because of their amazing selection of products, official flagship for brands, savings, loyalty program and express shipping! There are also plenty of honest reviews per product so you can make an informed decision before making a purchase

Bonus: Share a photo on Instagram or review to get free credits for your next purchase

2. Ooh & Aah


Catering exclusively for Korean beauty and Korean fashion, this is one place for you to shop online for your favourite Korean brands. Ooh & Aah organizes pre-order sessions almost every month for the latest and most popular brands in Korea to keep you updated with the trends

Bonus: The prices are lower when you purchase in higher quantities

3. 11Street

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The recently launched 11street is the Malaysian version of the top marketplace in Korea that allows you to shop from local merchants as well as directly from merchants in Korea. Get access to top Korean beauty brands direct from Korea and enjoy great promotional prices

Bonus: 11street has daily discount coupons you can download to enjoy more savings

4. Seoul Next By You

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Who better to know about Korean beauty than a Korean? Narae Lee personally recommends the best products in the market as she shops from Korea to cater for the Malaysian market. They also have a refund policy where they pay you back double of what your paid for if it is a counterfeit item, which is a big confidence booster to shop with them

Bonus: Read Narae’s blog to learn more about Korean beauty and lifestyle

5. Cosmetic Love

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Shop samples before you purchase actual sized products, get discounts when you purchase in bulk and more when you shop with Cosmetic Love. Cosmetic Love also offers free shipping worldwide (albeit a 10 – 25 days wait) but it’s worth the wait at the prices they offer

Bonus: More samples when you purchase in larger quantities


Shop directly from Korea with YESSTYLE and enjoy free shipping above RM95 with an amazing variety of Korean brands that you can’t find elsewhere such as The History of Whoo, Missha, My Beauty Diary, Canmake and more

Bonus: Check the site frequently to find out which brand is offering extra promotions and free gifts

Where do you usually shop for your Korean beauty needs online? Share them with us!

A geeky minimalist who has a passion for fashion, food, traveling, social media and all things creative

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