Event

Runway: DEFINEFashionEtc

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Last Sunday, we attended the DEFINEFashionEtc event held at Image Rom Studio. It was an exclusive by-invite only event held in a photography studio located in an industrial area, which felt a lot like the fashion shows held during New York Fashion Week with a surprising new venue for each show!

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We were greeted with champagne for welcome drinks and lovely cupcakes before the event started

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As for the creatively cool invitation that we received, they were actually working pinhole cameras, with the help from the event assistants inserting actual film into them! How awesome was that?!

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The reason for the photography-related invite is also because DEFINEFashionEtc is all about the perfect blend of fashion and photography – a fab combo!

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An open venue, which also gave us a view of the backstage where the models and stylists were putting together the look for the show. In the meantime, it was plenty of opportunity to mingle, enjoy hors d’oeuvres and drinks a plenty

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Of course, the guests were also given a chance to be in front of the camera and become the face of a cover for DEFINE too, photographed by none other than Bibo Aswan himself. See all the shots that were taken during the event here

Now, on to the show! The first line was styled by Joe Chia:

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Moving on to the second line by Silas Liew:

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Following that, we had Tsyahmi’s creations:

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Moving forward to looks by Jiman Casablancas:

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To top it all off, we were met with an insane (pun intended) finale by Brandon Ong of YAA SUI:

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It was surely a one-of-a-kind fashion event with many fantastic looks crafted by our local designers in collaboration with Pestle & Mortar

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Thank you designers, for all the wonderful creations and to DEFINE and team, thanks for the invite and for organizing this amazing event! We’re looking forward to more great events from you!

A geeky minimalist who has a passion for fashion, food, traveling, social media and all things creative

2 Comments

  1. Steve

    November 20, 2013 at 3:05 pm

    Can anyone suggest me some online shop?
    I need some good fashion products. 🙁

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