Malaysia International Shoe Festival 2015
Kuala Lumpur, 9 March 2015 – The Malaysia International Shoe Festival, or in short, MISF 2015 is set again to create another record achievement across the region. For the first time ever, this 6th edition of the festival will showcase two international fashion icons to make it an unprecedented success!
Both haute couture superstars are Malaysians who have gained rapturous admiration because of their extraordinary talents. Prof Datuk Dr Jimmy Choo OBE is a celebrity shoemaker whose name is instantly recognized worldwide, while Datuk Zang Toi is a haute couturier based in New York, renowned for his “House of Toi” label, often favoured by the rich and famous.
In MISF 2015, the emphasis is on high fashion and Prof Datuk Dr Jimmy Choo OBE as well as Datuk Zang Toi will be actively participating in the festival. Their very presence in one show is expected to draw a multitude of dedicated fans from various countries.
Both icons will be honoured with their own retrospective exhibitions at MISF 2015, and they have also graciously agreed to meet their fans with autograph signing sessions.
At Prof Datuk Dr Jimmy Choo’s exhibition, there will be a phenomenal video presentation that celebrates the incredible highlights of his illustrious career with photographs, newspaper clippings, magazine articles etc.
Prof Datuk Dr Jimmy Choo OBE is highly respected around the world. In December 2011, he was honoured with the ‘World Most Outstanding Chinese Designer Award’ from the Hong Kong Design Centre. The award was bestowed to recognize his contributions to the design community and to honour his support for global fashion education and training. Another global award ‘You Bring Charm to the World” was presented to Prof Datuk Dr Jimmy Choo OBE by Phoenix TV in Beijing for being one of the most influential Chinese celebrities in the field of arts and culture
In conjunction with the 25th anniversary of his ‘House of Toi’ fashion label, Datuk Zang Toi will be presented with the Malaysia International Shoe Festival Special Recognition Award during the Opening Ceremony of the festival. He has appropriately selected Malaysia as the first stop of his World Tour following the debut of his latest 2015 Fall/Winter Collection which received a standing ovation at the New York Fashion Week in February 2015.
“Winter in Venice is more stunningly beautiful, mysterious and sexy so that’s why I call this collection, ‘Mystique Beauty of Venice’,” said Datuk Zang Toi. Datuk Zang Toi will also be conducting a forum to share his knowledge of the international fashion scene with young designers and fashion students.
MISF 2015 is the 6th edition, following 5 years of successful runs. The annual event is organised by the Ministry of Tourism and Culture Malaysia in collaboration with the Malaysian Footwear Manufacturers Association. It is one of the most prominent events for the region’s footwear industry; the convergence of shoe, shoe-related and fashion professionals gathering to unveil their new products, exchange information, network and market their brands.
This year, MISF 2015 opens up in a prestigious new location: Hall 6, Kuala Lumpur Convention Centre from 13th to 15th March 2015. The first half of Day 1 is for Trade Visitors from 10.30 am to 3.00 pm, and thereafter open to the public from 3.00 pm till 9.00 pm. Subsequent days are public days from 10.30 pm to 9.00 pm daily. Admission to MISF 2015 is free; visitors can pre- scan the MISF QR code or like the misfshoe Facebook page for swift access into the event hall.
MISF 2015 will feature over 100 local and international brands such as Fiorucci, Larrie, Snowfly and Fion Poon etc, and is targeted to attract some 70,000 local and overseas visitors. It is set to be a sensational event featuring the hottest trends to thrill fashionistas and attract smart shoppers with irresistible bargains.
Other highlights include the Killer Heels Competition, Short Video Competition, Designer Pavilion which promotes fresh local designers, glamorous fashion shows, fabulous promotions and much more.