Lee Min Ho Joins Forces with 11Street
- 11street and Spastic Children’s Association of Selangor and Federal Territory (SCAS&FT) is embarking on a journey to raise awareness on cerebral palsy
- 11street teams up with Lee Min Ho in hosting an online fundraising campaign to help SCAS&FT raise donations for their rehabilitation programme
- The online fundraising Wardrobe Flash Sale campaign, championed by 11street and Lee Min Ho will be taking place on 11street (www.11street.my) from the 14th to 31st March, 2016
KUALA LUMPUR, 14 March 2016 – 11street (www.11street.my) and their Brand Ambassador-cum-Korean superstar, Lee Min Ho will be hosting an online fundraising campaign to raise donations for Spastic Children’s Association of Selangor and Federal Territory (SCAS&FT), in hopes of purchasing a new physiotherapy equipment for the children with spastic cerebral palsy.
Cerebral palsy is a life-long neuro-developmental disorder and a majority of children with this disorder would suffer from physical and mental disabilities. At a global level, approximately 17 million people have cerebral palsy and the care is estimated to cost MYR4.47billion per year. SCAS&FT is the largest independent spastic center in Malaysia, and has become a vital link to bring hope to spastic children.
“Even with less than a year’s operation, 11street is continuously seeking for ways to contribute back to society. We at 11street emphasize on the culture of paying-it-forward to celebrate a better society. The donation to SCAS&FT is to ensure that these families with special needs children are given the assistance they deserve by investing in their rehabilitation programme that focuses on the children’s mobility training, muscle strength and coordination as well as improving their joint movements,” said 11street Chief Executive Officer, Hoseok Kim.
Apart from reducing the financial burden of the organization, this partnership between 11street and SCAS&FT aims to raise public awareness for children with cerebral palsy and debunk the common misunderstanding that the children will never be able to become independent. Although cerebral palsy is a lifelong disability, there are many interventions that can help reduce its impact on the body and improve the individual’s quality of life.
Lee Min Ho’s Wardrobe Flash Sale only at 11street
To drive the Lee Min Ho Apparel Flash Sale charity campaign, an array of Lee Min Ho’s previously-owned apparels will be sold exclusively on 11street, with apparels priced below RM170. All of the proceeds from the charity sale of Lee Min Ho’s trousers, shirts and many more will be funneled to the association and used to buy new physiotherapy equipment such as wheelchairs and wall-frames. The flash sale will commence this 14th March 2016 and ends on the 31st March 2016. To find out more, please visit LMH Flash Sale.
“All children are our future and hope and they deserve our love and care. Cerebral palsy is a disorder that many people talk about but few understand. Though many are familiar with the term, there are a lot more about the disorder that people fail to recognize, especially the struggles of providing these special kids with the best treatment they deserve,” said Lee Min Ho, 11street’s Brand Ambassador.
“The charity sale will help to provide these children with equal opportunities and a better life, and one day dismiss the misconception of a child born with cerebral palsy or other disabilities will have difficulty adapting to the world,” he added.
Shopping for a Greater Cause
As 11street and SCAS&FT rallies the community together to help the organization, the President of SCAS&FT expresses his deepest gratitude for the opportunity to share the struggles that families of spastic children face every day.
“We are grateful for this opportunity to partner with 11street in Lee Min Ho’s Wardrobe donation drive to assist cerebral palsy children ,” so say Dato Seri Langat DiRaja Selangor (Dr) Lam Peng Chong, President of Spastic Children’s Association of Selangor and Federal Territory.
“Every donation is most welcome as it promises a better future for our special needs children. We hope that everyone could be a part of this movement and support this fund drive,” he added.
As 11street emphasizes on the importance of customer purchase and a better shopping experience, they will also be giving away free professional tailoring services from the renowned Kingslager Boutique & Tailoring, for apparels that are purchased from Lee Min Ho Wardrobe Flash Sales, worth up to RM50.