H&M Conscious Exclusive 2014 Collection

H&M is continuing their line of sustainable fashion this 2014 with a Conscious Exclusive collection, set to hit H&M Lot 10 this 10th of April. The eco-fashion line is the brainchild of the Swedish retailer and eco-design think tank EVER Manifesto, whose founders, Elizabeth von Guttman and Alexia Niedzielski, model the collection alongside supermodel Amber Vallett

The collection include items made of organic leather and silk, along with other sustainable materials. The clothes will all have CleverCare labels that provide cleaning instructions that are environmentally friendly

Here are some sneak peeks and our favourites from the collection:

Beautiful embellishments

Intricate details

A wedding dress!

Flowy boho chic

Structured with edgy detailing

Military chic on a whole new dimension!

View all the designs from the Conscious Exclusive Collection here

Apart from all the amazing designs, H&M is also set to open two more retails stores this season: H&M in 1Mont Kiara Mall (no wonder there’s a massive renovation taking place!) will occupy two floors and the first-ever H&M retail store in Malacca set to open in Hatten Square

We’re grinning from ear-to-ear from receiving this news and can’t wait to check out the collection and the new stores in person!