Event: RENOMA 50 Years of Creation
We’ve always thought that RENOMA was a mens-only brand that specialized in ahem, underwear, but all that changed when we attended the RENOMA 50 Years of Creation event held at Sunway Pyramid
RENOMA the Brand
Here’s a little introductory story about the brand:
Started 50 years ago by a two-brother-team, Monsieur Maurice Renoma & Monsieur Michel Renoma at their store White House – Renoma in Rue de la Pompe, Paris, the brand name was then a fashion statement for the young & trendy.
Bob Dylan, Eric Clapton, John Lennon, Andy Warhol, Serge Gainbourg, Brigitte Bardot, Yves Saint Laurent and Karl Lagerfeld… were just some of the shop’s famous regulars.
Today, Renoma is an internationally renowned brand recognized throughout the world and to celebrate Renoma’s 50th anniversary in Malaysia, an exhibit is held at Renoma Boutique located at Sunway Pyramid Mega Mall to showcase a series of Maurice Renoma’s personal collection of photographic prints, documents and accessories from the past 50 years and the new collection of leather goods, underwear, apparel and footwear, which we had the opportunity to witness via a fashion show emceed by CLEO’s Most Eligible Bachelor 2013 Nicholas Mak
RENOMA Fashion Show
The fashion show started with a selection of leather bags and apparels for both men and women
Which was shortly followed by more casual styles
Not to be missed are the loungewear collection that is both comfy and chic at the same time
And of course, they saved the best for the last, the collection that is most associated with the brand RENOMA
While it was not showcased during the fashion show, RENOMA also carries a selection of briefs for ladies, which are just as appealing as the men’s collection. Who says only lace and bows make a sexy underwear? *winks*
And here are some gorgeous leather bags that caught our eyes in store:
We’d definitely be dropping by RENOMA stores again soon! What about you?