Chic Clutches You Need to Own Now!

By  | 

How often do you carry clutches?

For me, once in a blue moon when I attend fancy events or when I attend weddings (which seem to be more frequent as I age!) but I always have an issue finding a clutch that matches my outfit. For one, I seem to only own envelope clutches, which to be honest, are somewhat casual. I’ve always considered splurging on a fancy McQueen piece but I’m not sure if I’ll get my money’s worth


But then, came along an email in my inbox one fine day about a local entrepreneur introducing chic and elegant clutches to us girls! Now, I’ve always admired local female entrepreneurs who venture out of their comfort zone to make our online shopping experience better with more options and you have to read her story of how she started The Chic Initiative:

Profile Pic

Founder of The Chic Initiative, Hui Ling started her career in banking & consulting but has always had a heart for fashion and all things beautiful. This foray into e-commerce with a niche offering of clutches & minaudières is passion project of hers. Having seen gorgeous clutches on runways and celebrities but somehow struggled to find similar pieces locally, The Chic Initiative was hence started. Going abroad and specially selecting each and every clutch has been a joy & delight and it is her hope that these pieces will be an exquisite pairing to any outfit.


As you can see from the image above, The Chic Initiative strongly emphasizes Chic, Classy, Elegant and Luxe in their products right down to the packaging where every clutch is specially packed in a custom-made dustbag and hardcase box for delicate storage

Signature Packaging (final)

We always love a brand that gives attention to detail for not only their products, but also for their packaging that helps the new owner care for their purchase

Processed with VSCO

Since their inception in November 2015, they’ve launched several collections including Debut, Christmas and Chinese New Year Collection, with the latest Bridal Collection. Now, if you’re a bride-to-be or have a bestie who’s about to get hitched (I have soooo many on my list!), these conversation-piece clutches will surely be a great gift and something new for the bride!


Speaking of which, they now offer complimentary personalization of clutches, with laser engraving up to four initials that would make this such a thoughtful gift for your BFF on her special day


Found the perfect clutch but at a loss for what to wear? Fret not, as they’ve got that figured it out for you too! Check out their lookbook section for your night out outfit inspirations

chic initiative

Here are some of the selections to give you a better idea on what’s available. But of course, don’t just depend on what we say, check them out for yourself at The Chic Initiative!

Don’t forget to also check out their social media channels for more updates:


Readers’ Perks

A special treat for all our sisters in shopping: Enjoy 10% off your purchase with the code ASD10 from today till 31 May 2016 when you shop with The Chic Initiative. Take this opportunity to grab that coveted chic clutch today!

A geeky minimalist who has a passion for fashion, food, traveling, social media and all things creative

Leave a Reply

Your email address will not be published. Required fields are marked *