Bloggers and their Online Brands

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Being a blogger is not as easy as it looks. From selecting the perfect shot out of hundreds or thousands of photos, writing great content, engaging with followers and looking good while doing it keeps a blogger on their toes 24/7. But some of these amazing women (we’re focusing on just the girls for this post) go above and beyond that as they juggle a full time job, being a mum, taking care of their home or in some cases, manage their own brand

Here are some local bloggers who founded their own enterprising online business paired with their passion for beauty and fashion:

Vivy Yusof

Vivy is a mother of two, founded multilabel online store FashionValet with her husband, shares snippets of her entrepreneurial journey and modest style on her blog that often leaves you with a smile because she’s witty with words. She now also has her own brand of chic modern scarves: dUCk

A photo posted by dUCk scarves (@duckscarves) on

Follow her journey on her blog: and shop dUCk scarves on FashionValet


Globetrotter and fashionista Na Na takes her followers on an adventure with her snapshots of her daily outfits, the latest trends in fashion and view of different parts of the world. Pairing up blogger Michelle, they’re on a mission to create flattering swim wear for girls across the world 

A photo posted by Nana👑 (@nanabwincess) on

Be inspired by Na Na’s style files at and shop for your next beach vacay’s swimwear at Mermaid Dreams

Careen Tan

The eldest of seven siblings, emcee, talent, often casted in The Ming Thing’s YouTube videos is now a mum-to-me. While she’s busy with all sorts of different gigs, penning it down in her blog and sharing snippets on Instagram, she also runs Chiq Fliq,  an online boutique with chic clothing for chic girls

A photo posted by Careen Tan (@careentxy) on

Get an insight of Careen’s day-to-day life on her blog and shop for this season’s chic picks at Chiq Fliq

Sabrina Tajudin

Beauty junkie turned entrepreneur Sabrina Tajudin now has her own brand of beauty brush and will soon be expanding to include more options for beauty lovers everywhere. Read about her story behind the brand in our exclusive interview here

Check out Sabrina’s beauty haul and reviews on her blog and shop for your own Breena Beauty multipurpose brush here

Raja Nadia Sabrina

A huge switch from practising law to designing her own fashion label, Raja Nadia Sabrina has impeccable taste when it comes to styling and now that she has her own fashion label, Aere to share her personal style with her followers

A photo posted by @rnadiasabrina on

Look through her daily styles on her blog and shop the latest from Aere here

We’re really inspired by these young ladies who make the world a more beautiful and fashionable place for us! #GIRLBOSS rules!

A geeky minimalist who has a passion for fashion, food, traveling, social media and all things creative

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